I have been tasked with picking a new franchise and setting it up in SVG of course theoretically. After some thinking I came up with Krispy Kreme Doughnut but how am going to set it up is most important. Hence I plan to tackle this from various angles. First of all I know that their doughnuts are delicious; I am a living testimony.
Eating of doughnuts isn't popular for vincentions but over the years its popularity here has increased as well as awareness. While the building is in it preparation stage I will make use of all forms of social media to increase its awareness for example Facebook pages, radio advertisements, newspaper ads, posters at school and popular places for social gathering etc.
When the building is ready for opening, on the first day there will be free tasting for most if not all flavours.There will be weekly specials like flavour of the week etc. With regards to the coffee that wont be emphasised as much as the doughnuts as it is not of our culture to "buy tea". Over time my hope is for that to change.
With that said its location would be in Kingstown. There will be delivery services and party hosting. I am hoping to have two or three main stores based on how sales are generated, in strategic locations. As I start with the one in the city I plan to have stalls strategically located around Kingstown around peak hours which will be stocked for passers by to grab and go.
Despite all these plans to generate sales there must be preparation for the worst, weather it be going back to the "drawing board" or "jump ship". Also one must not slight the persons hoping to be reached in this venture e.g the younger population who are on the hustle and bustle of life. The possibility of divesting funds into another project that can compliment the doughnuts e.g. "Pâté".
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